Where to Find The Best Affiliate Programs

Affiliate programs are a great way to secure an additional source of income from advertising other people’s products. It simply requires you to link your website to the merchant website and your web visitors follow that link and buy the goods or services you are rewarded.

There are thousands of affiliate programs on offer on the internet, in fact there are almost as many programs as there are merchants who want to sell their products online. Affiliate programs are profitable for both the merchant and the affiliate as the former gets easier access to its target audience with increased sales, and the latter earns commission. Since it is a win-win situation affiliate programs are made easy to find on the internet.

Where to Find Joint Venture Programs
So where should you start your search for good programs? There are numerous directories that list Joint Venture programs for varied products and services. The trick is to find one that works for your and for your website. You would need to select an affiliate program that complements your website. For instance if the content on your website is about flowers and fragrances you would look for affiliate programs that sell related products and not, say, for shoes or sports equipment.

Just ‘Google’ to find the best Joint Venture directories and networks on the internet; then it is a matter of considering which product, pay structure, terms and conditions of the marketing programs suits you best. Another great idea is to join a few affiliate forums and blogs from where you will soon learn which affiliate programs work well and which simply reduce affiliates to the position of badly paid salesmen.

ClickBank is another excellent place to look for Joint Venture programs. Here all you would need to do is search for affiliate programs that are associated with the theme of your website and you will have access to some of the best affiliate programs that are available on the internet.

While some directories charge a fee from affiliates others are free of cost. Why would you want to pay for something that is available for free?

Using an Affiliate Network
If you decide to register with an affiliate network you will be required to register a certain amount of personal information together with details of your web site and how you plan to conduct your affiliate marketing activities. You will also be asked to acknowledge your agreement to the terms and conditions of the network. Next the network would approve your application and you are then all set to start selecting affiliate programs from those offered on the network.

When you make your affiliate program selections you will apply to the individual merchants for their agreement. Some of these applications are approved automatically; other merchants like to personally review the potential affiliate’s site. Once you are accepted as an affiliate for that particular product or service you will be offered all manner of sales aids including banners, links and sales letters.

The Joint Venture network will be responsible for collecting and paying the commissions and they usually have a minimum threshold for payments. If that threshold were to be $50 and you earned $35 in a month your balance would roll forward until it accumulated to $50 or above, at which time it would be paid.

Once you have become an affiliate all you need to do is concentrate on the content on your own website and get ready to earn money. Choose an affiliate network that provides advertising and marketing resources and also offers community support to help enhance your business.

7 Small Business Marketing Tips

Small businesses do not often have large budgets. Thanks to the Internet, small business marketing can be a huge success, even without big dollars behind it.

Small business marketing can benefit from new trends in general marketing. These trends point to methods that are inexpensive, innovative, and online.

One of the key online options for small business marketing is search engines. The cost of submitting your Web site to a search engine is minor, but there are some considerations to be made:

1. Your site must be optimized with keyword phrases. Search engine optimization is achieved by including keyword phrases that apply to your company. These phrases must be present enough times to draw the attention of the search engines to your site.

2. Since most small businesses focus on their local market, you should aim your advertising efforts at your local audience. Users have recently begun pushing for better local search capabilities and most search engine companies are responding. Statistics have shown that 74% of Internet users perform local searches. Your keywords should reflect your locale and you should look into local search engines and directories, like your local Yellow Pages, Google Local, Citysearch and others.
If you are a local merchant and your intention is to sell products on the web, one of many tactics is to build your online ads around local content to increase your click through rate.

3. Speaking of local searches, newspaper Web sites have become the top portal in their local areas, especially among the coveted 18-34 demographic. Traditional newspaper advertising is generally beyond most small business marketing budgets, but the online versions offer more affordable ads on the “back” pages – those that are not visited as often but are rich in content.

4. Another exciting small business marketing method is the weblog, or blog. A blog offers your business a good way to have an inexpensive, two-way conversation with your customers. Write a blog for your Web site to give your customers and prospects an additional reason to visit your site.

5. Podcasts are among the newest small business marketing techniques. A podcast is a multimedia file (think radio broadcast) distributed by paid or unpaid subscription over the Internet. Podcasts offer you a direct way to tell your prospects how your product or service can benefit them.

6. Many small businesses can use online seminars or demos, also known as webinars, to demonstrate and promote their latest products. Online demos are an ideal tool for small business marketing because they are relatively easy to produce and allow you to reach a wide audience without ever leaving the office.

7. A strong online presence is a critical component of any small business marketing campaign. Why? Because the Internet offers advertising options that are relatively inexpensive. Because 87% of consumers research purchases online before they buy. Because 63% research online and then visit a bricks and mortar store to complete a purchase. And because demographic trends show that the most desired customers are most accessible through online means.

How To Create A Small Business Marketing Strategy That Will Triple Your Profits This Year

What does a small business marketing strategy mean to you? Some people automatically think in terms of their company’s long-term goals. When they start their small business, they create a long-term business plan, including a marketing strategy, that will help them develop their company over time. Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.

While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis.

In order to ensure an effective small business marketing strategy, you must have three things in place.

1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of busses, advertisements in newspapers and magazines, and coupons in your mailbox. It’s easy to see why marketing tends to become almost non-existent in our minds.

But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for our product or service.

The key is to knowing who your ideal clients are. The more you know about them, the more you’ll be able to reach them in a manner that’s best for them. Good marketing tools are:

* direct mail postcards

* direct mail letters

* advertisements in magazines

* advertisements in newspapers

* neighborhood postcard packs

* door hangers

* flyers

* brochures

* promotional products

* tradeshows

* billboards

* bus stops

* school buses

* regional transportation systems

* sponsorship of school athletics

* and much more

An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.

2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it’s realized its full potential.

The average campaign takes a person 8 – 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 – 12 times average, you won’t achieve your desired results.

An ideal small business marketing strategy will provide goals to seek out longevity in marketing campaigns. While nuances of a campaign can change (i.e. changing ad advertisement to showcase seasonal products) the structure of the campaign should always remain the same.

3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complimentary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication. Direct mail postcards may inspire a lot of people to pick up the phone and call you; but it may motivate more people to visit your website.

Creating a handful of tools to use in your campaigns provides you with the resources. Getting those tools into the hands of your prospects is what requires a plan.

An ideal small business marketing strategy will be a long-term plan that involves creating marketing tools, putting them into the appropriate places, and leaving them in place long enough to let them work.

Copyright 2006 Vision Business Concepts Inc